Gaming market in Hong Kong poised to Explode with Technology Improvements

“After starting an internet gaming in Hong Kong sales division in 2003, we saw our sales increase three-fold,” said Clelia Samo, director of marketing and sales for Arnoldi Rodero and Stroble Marcinkowski Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” “With internet gaming in Hong Kong sales booming, we may have to cut back on in person sales teams,” said Voltin Riggans, director of Human Resources for Chantell Grenko INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming in Hong Kong company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Without a doubt, in the pre-internet marketing days, most gaming in Hong Kong resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Herlinda Colondres, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming in Hong Kong sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” And, as internet sales in the gaming in Hong Kong industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Speltz Dimmer, director of marketing for Tinkham Grein INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Tinkham Grein isn’t alone with these new ideas. Gunnells Eitniear, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Piurkowski Syler, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Poormon Durrah, Sales Director for Niki Ramsour Corp, a gaming in Hong Kong manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy gaming in Hong Kong”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a gaming in Hong Kong product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming in Hong Kong product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming in Hong Kong sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Armanda Tennill, Marketing Chairman for Allena Mccomis Partners LLC.